This summer, I’m reposting some of my personal favorites from the early days of ToughSledding. This one appeared on Sept. 14, 2006, when the blog was just 3 days old. I did edit slightly to enhance clarity. Can’t help myself.
**********
If you had just 5 minutes to summarize the major ethical issues facing public relations professionals, what would you say?
It happened last week when Lauren, a PR major at West Virginia University, contacted me via email for input on a paper she was writing. She was on deadline; I had a class to teach. If I didn’t answer her immediately, I knew I never would. Besides, helping her is good PR for Kent State, right?
Here’s my 5-minute response to a semester-long question, edited slightly to tighten copy and fix typos. What would you have said in your 5 minutes? Read the rest of this entry »