PR pros and triggering events: anticipate, create

May 3, 2010

Forgive me, but I’m feeling academic today.

Photo courtesy of BP

There’s a good chance President Obama’s plan to expand offshore drilling won’t go smoothly. You all know why.

The oil spill in the Gulf of Mexico is a classic triggering event, and not a welcome one if your future is staked to the oil business. People are certain to change their views about offshore drilling as a result of this incident. Read the rest of this entry »

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The ethics of persuasion: What public relations can learn from two old sociologists and a PR prophet

June 26, 2008

During a long bike ride yesterday, I got to thinking about the late Pat Jackson. I invoke Pat’s name a lot on this site, since he is the “prophet” most responsible for my world-view in public relations. If you don’t know of Pat’s contributions, read about them here.

Pat understood that to gain the respect of top management, public relations must move behavior. CEOs care about action, not awareness. PR’s mission, said Pat, was to change the human outcomes. Behavior is the ultimate measure of our success — and in the end, it’s the only one that matters. Read the rest of this entry »