ToughSledding was born on 9/11/06 at a patio table on the north shore of Sandy Lake. While my decision to launch on the 5th anniversary of the 9/11 tragedy was coincidental, some readers may see it as appropos given the disasters I have since published.
ToughSledding is a middleaged professor’s attempt to learn about social media by doing social media. So far, so good. I was inspired to try it by Scoble & Israel’s book, but it has been sustained by a mix of ego and a desire to be part of the online discussions about public relations.
I fully intended to stop after one semester and walk away with lessons learned. But I find myself addicted to the medium and enamored by the conversations that are part of it. I continue to learn about social media and about life, but I see SM as another step in the evolution of communication, not a revolution as some out there seem to think.
ToughSledding addresses topics related to public relations but isn’t limited to “PR and social media.” Too many folks are already doing that.
I see my audience as students of public relations and younger practitioners, and treat this blog as an extension of my classroom. It’s an educational tool, and I don’t earn a dime from it. That’s the teacher in me — long hours and low pay! I try hard to let my personality and smartass nature shine through on this blog. Occasionally my attempts at wit are clumsy. So I hope you find it in your heart to forgive me.
Comments are welcome. I don’t moderate them, nor do I censor them once posted. So far I’ve deleted just one comment, and I was so horrified at having to do so that I wrote a post about it. I won’t tolerate rudeness, nor will I allow crude language unless it has a purpose.
I welcome anyone an everyone who disagrees with me. That’s what debates are all about, and I promise you won’t hurt my feelings. I do prefer commenters who sign their names, but I do allow intelligent comments even when they are anonymous.
About editing: I routinely fix typos as well as errors in grammar, spelling, usage and punctuation. I don’t use strike-through type to denote changes, and see that custom as a silly affectation of the blogosphere. I don’t make changes that alter meaning or substance once a post goes up, though I do update the static pages (this one included). As circumstances change.