What’s the ROI of blogging? Exactly $1.55

May 16, 2010

At least that’s what this blog is worth. A buck fifty-five per post.

Here’s how I know.

ToughSledding finally earned me some money last week — a $546 annual raise. Not much, but it’s cold, hard cash. Real ROI. Read the rest of this entry »

Three years, 300 posts. I’m not impressed!

September 29, 2009
Darth Blogger

Darth Blogger

I almost let this milestone pass. Three years, 300 posts, and still flogging the blog. If that isn’t addiction, I don’t know what is.

I spent half the summer plotting the death of ToughSledding — as I’ve done several times before. This time I came oh-so close to ending it after those 2 blissful weeks offline. But you know what they say: Sh#@ happens. And it did.

Here’s why ToughSledding blogs on: Read the rest of this entry »

Parting Words from Brian Connolly

January 28, 2009

In the end, says Brian, “none of this stuff really matters.” Here’s one final minute with Strumpette’s co-creator. Run time (:54)

That concludes our series with Brian Connolly. Watch this space next week for details of other interviews from the Sledzik-Curran Social Media Project.

Brian Connolly on the ROI of social media

January 21, 2009

Strumpette’s co-creator pokes fun at those who try to measure a relationship. Run time (1:29)

Referenced in this video: Katie Paine

Friday: Do social media celebrate the amateur?

Social media as the ‘Wild West’

January 20, 2009

Strumpette’s Brian Connolly sees social media living up to its “Wild West” reputation. “We need to re-inject control back into the Web.” (run time: 1:26)

Thanks to heavy traffic on YouTube following yesterday’s Presidential Inauguration, availability of this video has been delayed. Hang in there.

Referenced in this video: Lawrence Lessig

Thursday: ROI of Social Media

Social media’s impact on public relations

January 19, 2009

Strumpette co-creator Brian Connolly discusses on how social media conflict with the mission of public relations. PR is not a conversation, he says, it’s a presentation. (Run time: 1:46)

Referenced in this video: Jay Rosen

Wednesday – Social media as the Wild West

Amanda Chapel’s first post was pure fiction

January 15, 2009

Strumpette co-creator Brian Connolly talks about Amanda’s first post, March 2006. The post was pure fiction and focused on the PR blogosphere’s biggest celebrity at the time, Steve Rubel. Run time (2:11)

Tuesday: Brian comments on the impact of social media on PR