Brian Connolly on the ROI of social media

January 21, 2009

Strumpette’s co-creator pokes fun at those who try to measure a relationship. Run time (1:29)

Referenced in this video: Katie Paine

Friday: Do social media celebrate the amateur?


Social media as the ‘Wild West’

January 20, 2009

Strumpette’s Brian Connolly sees social media living up to its “Wild West” reputation. “We need to re-inject control back into the Web.” (run time: 1:26)

Thanks to heavy traffic on YouTube following yesterday’s Presidential Inauguration, availability of this video has been delayed. Hang in there.

Referenced in this video: Lawrence Lessig

Thursday: ROI of Social Media


Amanda Chapel’s first post was pure fiction

January 15, 2009

Strumpette co-creator Brian Connolly talks about Amanda’s first post, March 2006. The post was pure fiction and focused on the PR blogosphere’s biggest celebrity at the time, Steve Rubel. Run time (2:11)

Tuesday: Brian comments on the impact of social media on PR


Strumpette: In the Beginning

January 12, 2009

strumpette-logo21Who’s idea was this, anyway?

Turns out, it came from a group of PR practitioners sitting around in Chicago watching March Madness basketball. A few days later they unleashed their own form of madness, calling it “the naked journal of the public relations business,” Strumpette.

Hope you enjoy the first of 17 segments of our exclusive interview with Strumpette co-creator Brian Connolly — one each business day until we’re done. Not one of the clips runs more than 3 minutes, as we’re well aware of attention spans in social media!

We call it the Sledzik-Curran Social Media Project. You may call it anything you’d like.

Tomorrow – Creating the Beast: Background on Strumpette


Exclusive interview with Strumpette co-creator Brian Connolly: Next week @ ToughSledding

January 8, 2009

strumpette_brandIf you’ve hung around the PR blogosphere for a few years, Amanda Chapel needs no introduction. Writing at Strumpette, she ignited more flame wars than anyone in cyberspace. She used social media to criticize social media, even drawing the attention of Howard Kurtz at the Washington Post.

Since Strumpette stopped posting on March 5, 2008, the blogosphere isn’t quite as much fun. We’re still a circus, but without a sideshow. Amanda continues to poke fun at the social media elite via Twitter (@AmandaChapel),  but her tweets are no match for the masterfully written posts of old.

chapelHas Sledzik lost his mind? Hardly. Longtime readers know that my defense of Strumpette in ’07 cost me a good many “friendz” (Amanda’s word, not mine) in this space. But I didn’t lose any sleep over it. I still miss the little vixen and the satire her 7 writers delivered during their 2-year run.

Next week, we’ll begin to present the backstory of Amanda Chapel through a series of clips from our exclusive interview with  Strumpette technical director and co-creator Brian Connolly.

Some will love it. Some will hate it. Just like old times, eh?

We’ll roll out the clips one day at time, just to tease you. I know Amanda would approve.

About the “we” thing.  My partner on this project is Professor Andy Curran of the University of Cincinnati. Andy served as videographer and editor, and contributed a lot of insight to the content.

amandachapelSo drop back Tuesday, Jan. 13. We’ll post one clip each business day until we run outta files or until someone hacks my blog in protest.

Lighten up. It’s gonna be fun.