Social Media “101” video available at KSU-Tube

July 25, 2009

If you teach an introductory course in mass or social media, or if you’re trying educate laggard clients, this video may help. You can watch the video on the Kent State server, or download your own copy here at the Kent State video server. Run time is about 24 minutes.

videoScreenShotWhat you’ll see

Regular readers here know that the Sledzik-Curran Social Media project included video interviews with some leaders in PR/Marketing social media space. Those segments ran on this site between January and March of 2009. The most popular clips featured social media critic and Strumpette creator Brian Connolly. (He’s in this one, too.)

My partner on this project, Andy Curran, has packaged a number of the clips and added slides, B-roll and narration. The video is a quick lesson on the impact of social media on business and education, and one we think some educators will find it a useful classroom supplement. If you’re immersed in SM, you might find the content a tad elementary. But it’s a teaching tool designed to frame discussion at the “101” level.

Featured in “Comm-You-nication 101,” are:

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Gomes offers advice to students — and the rest of us

March 31, 2009
Classic portrait of Phil Gomes from Phil's Blogservations

Classic portrait of Phil Gomes from Phil's Blogservations

Phil Gomes is a social-media denizen to the core.

How do I know?

Late last week, Phil dropped me an email to say thanks for including him in Sledzik-Curran Social Media Project. This was before I knew Andy had posted the clips to YouTube, and before I’d prepared this post to promote them. What can I say? I’m 55 and no longer move at digital speed.

Phil has his ear on the digital world 24-7 — constantly monitoring the landscape. Social media, he says, invigorated his career and “kept him in PR.” Read the rest of this entry »

The PR “profession,” crowdsourcing and @SenJohnMcCain

March 11, 2009

I’m too busy for serious blogging this week, so chomp on these random nuggets on how social media are affecting our lives:

mccain@SenJohnMcCain has over 180,000 followers on Twitter. The Senator isn’t big on conversation, but that’s not why he’s using the world’s hottest social network. For McCain, Twitter is a broadcasting tool for hammering home messages about pork-barrel spending in Washington. His tweets are crisp and his messages are clear.

Some say McCain doesn’t get social media. I mean, where’s the conversation? Fact is, conversation doesn’t fit McCain’s strategy for this campaign. He’s using Twitter as he would the mainstream media: to create awareness/buzz about his positions and to galvanize support. And it seems to be working. Read the rest of this entry »

Parting Words from Brian Connolly

January 28, 2009

In the end, says Brian, “none of this stuff really matters.” Here’s one final minute with Strumpette’s co-creator. Run time (:54)

That concludes our series with Brian Connolly. Watch this space next week for details of other interviews from the Sledzik-Curran Social Media Project.

Brian Connolly on the ROI of social media

January 21, 2009

Strumpette’s co-creator pokes fun at those who try to measure a relationship. Run time (1:29)

Referenced in this video: Katie Paine

Friday: Do social media celebrate the amateur?

Social media as the ‘Wild West’

January 20, 2009

Strumpette’s Brian Connolly sees social media living up to its “Wild West” reputation. “We need to re-inject control back into the Web.” (run time: 1:26)

Thanks to heavy traffic on YouTube following yesterday’s Presidential Inauguration, availability of this video has been delayed. Hang in there.

Referenced in this video: Lawrence Lessig

Thursday: ROI of Social Media

Social media’s impact on public relations

January 19, 2009

Strumpette co-creator Brian Connolly discusses on how social media conflict with the mission of public relations. PR is not a conversation, he says, it’s a presentation. (Run time: 1:46)

Referenced in this video: Jay Rosen

Wednesday – Social media as the Wild West