Groundswell of opposition greets company’s support for animal-rights group

February 7, 2010

Unless we’re friendz on Facebook, you probably didn’t notice the recent dustup involving Yellow Tail wine. It emerged a few weeks back when the Humane Society of the United States announced a Yellow Tail promotion designed to generate $100,000 for the Washington-based animal-rights group.

I should tell you now that I don’t care for Yellow Tail wine, but sometimes serve it at parties after my guests get into the 3rd or 4th bottle. At that point, who can tell the difference? I should also tell you I don’t care for the Humane Society of the United States much, either.

How can I dislike folks who rescue homeless cats and dogs? I don’t. And they don’t. Like many of you, I long believed the HSUS and my local humane society were one in the same. Turns out, we were victims of brand confusion. Read the rest of this entry »