Some solid lessons for students in “New Rules of Marketing and PR”

September 25, 2009

I didn’t pay close attention to David Meerman Scott’s “New Rules of PR and Marketing” until he published the 2nd edition sometime last year. In 2006, when the book came out, I was still getting a grip on newrulesofmarketingsocial media, and I spent way more time writing than reading in those days. Blame it on new-blogger’s ego.

By 2009, when the 2nd edition of New Rules arrived, I was knee deep in SM books, and more than a little jaded over their marginal content. But this one I like, enough to require my students in the “Media Relations” class to read it. Read the rest of this entry »