Stating the obvious? Professional communicators need business skills

January 13, 2010

I’m not part of the online debate about who is or is not a “social-media expert.” I leave that topic to the leaders of the echo chamber. I real life, no one really cares.

What clients and employers care about is how we use the tools of communication to make their organizations more successful. Clients and employers expect us to understand the business proposition. The C-level folks look to us to help change attitudes and behaviors, because that’s what drives the bottom line. Read the rest of this entry »