No, we’ve never threatened to shoot anyone’s dog. But if you want to study PR at Kent State, you can’t pass “PR Online Tactics” without writing a blog and putting it up for the world to see. If that bothers you, you’ll want to find another major.
As PR professionals, we know that blogs are part of the communication landscape. Not all organizations participate, but all are part of the social-media game — even if they don’t play. So a new PR grad must understand blogging — and what better way than learning by doing?
Some disagree with our blog-or-else policy. In her excellent article in JMC Educator, Shearlean Duke reports on a Delphi study involving top-level PR professionals. The Delphi panel lists blogging as one of the key new-media skills PR students should develop. But the panel also insists PR educators SHOULD NOT REQUIRE students to blog, as “forced content skews the transparency of the blogosphere.” Student blogging, they say, should be voluntary. Read the rest of this entry »