Links for Bill and Michele’s Excellent Adventure at Shoreby Yacht Club in Cleveland — Come Sail Away

Bill Sledzik and Michele Ewing won’t be sailing at the Shoreby Yacht Club tomorrow. But they will chat with some 80 Cleveland PR pros about best Practices in social media, part of a breakfast conference hosted by Cleveland PRSA. And yes, I found a way to shamelessly promote the blog by parking all the links for our presentation there.

While we won’t say any of these cases is perfect, the state-of-the-art in social media campaigns is only now taking shape. All of the cases we’ll discuss in our presentation (and list here) are strategically conceived and have served clients by producing measurable results.

Some Classics

Dove’s Real Beauty Campaign. One you’ve all heard about, so we won’t dwell on it. It set a standard for social-media campaigns.

English Cut. A textbook classic made famous in “Naked Conversations,” this oldie-but-goodie case study shows how even a small business can make innovative use of social media and get major ROI in the process.