I read Silicon Valley Watcher from time to time and I subscribe to it on my feeder. But had Tom Foremski not been my Facebook pal, I’d have missed his important message today — a message that tells PR folks how to get his attention.
I saw the post because Tom placed the link on his Facebook page. I visit FB 4-5 times daily; I check my feeder 4-5 times weekly.
Now let’s be clear. I may be Tom’s friend on Facebook, but we’ve never met nor have we spoken. We exchanged a couple of terse emails shortly after I “friended” him, which came after he joined my Facebook group, “PRSA Need Professional PR Help — NOW!” Tom found that Facebook group because I promoted it in this post, which also links to Tom’s now-classic essay, “Die! Press Release! Die! Die! Die!” That’s how it works in the tangled web of social media. You get used to it.
Tom’s headline sucked me in: “PR Pitches Through Facebook: I Have 37, 366 Unread Emails in Gmail…” Read the rest of this entry »