Online pal Judy Gombita sent me a link to this post by popular blogger Susan Getgood. I’m not a regular at “Marketing Roadmaps,” but I am interested in issues of PR ethics, so I’m happy Judy passed it along.
In her post yesterday, Getgood tells us about a PR pitch that appears to have been plagiarized from another blogger’s post — almost word-for-word. That’s more than bad PR practice — that’s theft of intellectual property.
Getgood deleted the name of the pitch firm, and I don’t blame her. We’re just bloggers, after all, and we don’t need an army of high-priced New York lawyers beating down our doors and forcing us to defend ourselves. It’s costly, even when we’re right.
Anyway, I did a quick Google search with some key words from the pitch letter, and I turned up this post over at a blog called “All Because Two People Fell In Love.”
The post is a verbatim pick up of the plagiarized PR pitch. Since it was posted by blogger Stacy Moore, one might infer that it’s her work. But clearly it is not.
In my days as a pitchman, I was always pleased when a writer ran my content verbatim. But this case is different. And this case shows what can happen when we grab whatever comes through the digital pipeline and post it to our blogs. Ugh.
As we used to say back home, “Sumpun’ ain’t right here.”
To my students in Ethics & Issues who missed class yesterday because of my illness: This is required reading.