At least I do.
Now that everyone with an online connection can publish news and commentary, how do consumers decide what’s worthwhile and what isn’t? Has popularity trumped expertise in the 2.0 world? And how should PR practitioners react to the new environment?
Next week at Kent State (Sept. 17), some of the foremost authorities in the news business will gather to talk about these issue. The one-day conference is titled “What Values?” and it promises to examine the question from three perspectives:
- What values form the basis of online journalism today?
- What values underlie media ethics on the Web?
- What values inspire innovative news operations on the Internet?
Because public relations pros work so closely with news media — and because ethics is the foundation of trust in both fields — it’s a timely topic for us all. And it’s one helluva deal: just $25 for professionals and $15 for educators. Students attend free.
The program includes a slew of digital media luminaries who are sure to trigger a slew of meaningful discussion. Check out the details at the website.
If you can’t get to Kent State next Thursday, catch the conference via live webcast. Of course, that means you won’t be able to join us at Ray’s for beer afterward. So, you know, you really oughta get here.
Disclosure: This post resulted from a pitch from an enterprising PR student at Kent State who I’ve known for a good while. You can meet him here.