ToughSledding is taking a new direction — and a little time off.
Sometime in the next six weeks, I will return this blog to its original mission: talking with students and young professionals about public relations. Tomorrow, I begin searching for topics that reflect my course content, and not today’s Twitter buzz or social-media dust up. Your ideas are welcome.
This will be my last post until the semester ends in May. Then we’ll see what happens.
It’s time I got back on track. The regulars are welcome to hang around, and I hope you will. But don’t expect me to argue with you — or anyone — about who’s writing Guy Kawasaki’s tweets. I honestly don’t care.
Why change now? Fatigue is part of it. But you can also blame it on the stats.
Last month, my post about the “4 Models of Public Relations” became the most visited essay on this site. Another post among the Top 10 presents a “sort of unified definition of PR.” Then I learned that my post on “the ethics of persuasion” had risen to 15th out of 269 entries. Is nice to know people care about ethics — a frequent topic on this blog and one of my teaching interests.
I know what you’re gonna say. It’s not my regular readers who visit those old posts. It’s more likely college kids doing research papers. But that’s all the more reason to shift focus. If I can use this blog to help students and young pros understand PR, what could be better? Those lessons are scarce in the blogosphere these days.
I can’t move on without a parting shot at my “evil twins” over in marketing (That post ranks 19th). I’ve spent way too much time explaining the differences between PR and marketing, and I’m through beating the drum. I’ll have to be satisfied knowing that PR majors who leave Kent State DO understand the difference and are equipped to operate in both worlds. Our students know that not all PR functions involve marketing, but they also know that nearly every marketing function involves PR. It’s a sweet irony.
So today I turn the page and take ToughSledding back where it belongs. But in case you’re wondering, I WON’T be returning to the original banner. I prefer that sinister guy in the black hood. Smilin’ Jack here is way too agreeable.
Will the new direction hurt readership? Probably.
But if you click to the 3rd most popular post on this blog, you’ll learn it doesn’t matter. It just doesn’t matter. I call it the “Meatballs Mantra,” and I reread it every time I start taking social media — or life — too seriously.