Sledzik-Curran Social Media Project, Chapter II: Featuring Kevin ‘Bad Pitch’ Dugan

Most of us know Kevin Dugan as one half of the Bad Pitch Blog, where he exposes the foibles of incompetent publicists. He’s also writes the popular Strategic Public Relations blog and has significant Twitter presence @prblog. Kevin is among the first bloggers who reached out to me when I jumped into the game, and he’s always been willing to share ideas.

picture-11Kevin sat with Andy and me late last summer to talk about the impact of social media PR and marketing communications. Because of his work on BadPitch, the interview skewed heavily to media relations. But not surprisingly, nearly every segment makes reference to staying on strategy or addressing audience needs. Social media are fine, he says, so long as they help you reach your objective.

Veteran social medialites may not find a lot of “news” in this discussion. Keep in mind that we filmed the series as a teaching tool for college students, not for veterans of the blog wars.

I’ve embedded 1 of the 9 clips into this post. You’ll find the others at the Sledzik-Curran Social Media Project on YouTube.

Thanks to Kevin for his time and energy — and for that great Donato’s Pizza lunch in Cincinnati!

Video segments featuring Kevin:

Here’s a sample from the Series:


7 Responses to Sledzik-Curran Social Media Project, Chapter II: Featuring Kevin ‘Bad Pitch’ Dugan

  1. Bill Huey says:

    Reporters say PR people are lazy? That’s rich!
    Why do they think there are so many PR people? Because reporters are the laziest people on earth and always have been. Just look at the Washington press corps. Fed like a bunch of monkeys every single day. The really lazy reporters go into to PR because they think it’s easier. Maybe they’re the ones making the bad pitches. I read a story in the Wall Street Journal about one who became manager of a Dallas strip club. I wish more would do that instead.
    And you say columnists (like Gene Weingarten) are turning bad pitches into content? Only a truly lazy columnist who has no ideas would do that, but there are plenty of lazy columnists out there as well.
    Dude, think about what you’re saying before you pontificate about bad pitches. The media have proliferated, and so have the pitches. Half of it is bound to be dreck.

  2. Chris says:

    BadPitchBlog is full of great examples to learn from — in the worst-practices sense. Good to hear the story behind it.

    I just had a conversation today about how much it pays to know who you’re pitching to: pitch to the reporters audience, not the reporter.

    Key advice: “become a resource”

  3. David32767 says:

    Donato’s? Pizza may be good and if memory serves me well cut into squares ,but I have to point out it is indeed a chain and was owned at one time by McDonald’s. What can you say about a place that McDonalds booted from their portfolio? Now that I have contributed, once again, nothing to the discussion, I must say yet another great Sledzik-Curran Social Media Project video series . Kudos.

  4. Lurking Reader says:

    I would suggest that you put up one video clip a day, as you did with Brian Connolly. You have a lot more views for the Strumpette series than for this series, the daily clip fix may be the reason why.

  5. Bill Sledzik says:

    Thanks for the suggestion, but the clips are all available at YouTube for anyone who wants to see them. I’m not in this for blog visits or view counts. But yeah, it probably would have boosted the exposure.

  6. Lurking Reader says:

    Instead of looking at it as blog visits or view counts, look at it as the teacher you are: You have something to teach, something important to share, and there is a better way of getting your ‘students’ to view this important information.

  7. Bill Sledzik says:

    Great perspective, but most “students” of the blog have long been exposed the information Kevin covers. The interviews were designed for students in our actual classrooms — those who haven’t seen the strategic side of social media. (Kevin would be a great teacher.) Not sure how many in my classrooms actually read this blog. Not many, judging from the lack of feedback I get. Maybe I should require it! Now there’s a way to boost traffic, eh? 🙂

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