Links for Bill and Michele’s Excellent Adventure at Shoreby Yacht Club in Cleveland — Come Sail Away

ewing.jpg Bill Sledzik and Michele Ewing won’t be sailing at thetsmugshot.jpg Shoreby Yacht Club tomorrow. But they will chat with some 80 Cleveland PR pros about best Practices in social media, part of a breakfast conference hosted by Cleveland PRSA. And yes, I found a way to shamelessly promote the blog by parking all the links for our presentation there.

While we won’t say any of these cases is perfect, the state-of-the-art in social media campaigns is only now taking shape. All of the cases we’ll discuss in our presentation (and list here) are strategically conceived and have served clients by producing measurable results.

Some Classics

Dove’s Real Beauty Campaign. One you’ve all heard about, so we won’t dwell on it. It set a standard for social-media campaigns.

English Cut. A textbook classic made famous in “Naked Conversations,” this oldie-but-goodie case study shows how even a small business can make innovative use of social media and get major ROI in the process.

Recent cases

Goodwill of Greater Washington. How a nonprofit used social media to reposition itself and open up new markets.

Sea World San Antonio used traditional publicity plus social media to promote a new attraction.

Wildfires: LAFD and the Red Cross. How micro-blogging helps emergency services communicate with residents in Southern California.

Campaigns for Facebook. These links require a membership, so sign up. Facebook is a blast.

The Presidential Race on Facebook. If the election were held on Facebook, it would all be over. (Numbers as of 2/21/08)

Barack Obama: 607,819 supporters

Hillary Clinton: 121,648 supporters

John McCain: 70,744 supporters

What the New York Times is saying about:

    Wikis…just a mention

    Kent State/Donate Life Ohio. Here’s an example of using a wiki for collaborative projects. We’re using BaseCamp.


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