It’s sometimes as tough to sense inertia as it is to overcome it. But it’s happening here in the PR blogosphere. I just know it.
I didn’t think much about the lull in our conversations until Judy Gombita pointed it out last week. She’s right. There’s not much of substance in the online discussions of public relations, especially those focused on social media. And what IS going on seems, well, a bit stale and contrived. It has me longing for the days of the Edelman-Walmart scandal or the once-edgy essays of Strumpette.
Are we dead in the water? Have we lost our wind?
Here’s some evidence from my world: The most popular post on this blog over the past three days is the “About Me” page. My previous post — the one that shares advice on media relations from Web 2.0 influencer Tom Foremski — drew not a single comment and only 73 page visits, about 30% of normal for new posts.
By contrast, I built a page on my homeowners’ association blog this past Saturday to help neighbors sell their home. It drew 150+ visits.
Hey, maybe it’s just me, but I don’t think so. I scanned the feeder this past weekend to see if the inertia problem is more widespread.
Todd Defren, a guy I consider the most perceptive of the Web 2.0 practitioner-bloggers, wrote a post encouraging us to vote in the primaries. It’s a heartfelt message, but hardly a conversation starter.
Brian Solis yesterday tells readers that his “Social Media Manifesto” post is up for a SEMMY award as one of the year’s best blog posts. Hardly earth-shattering news, though it should drive up Brian’s page views as readers go back to check it out. I read it the first time.
Geoff Livingston (at Now Is Gone) this past weekend was touting the latest review for his book. Good for book sales, perhaps, but hardly important in the overall dialog of the PR blogosphere. (In fairness, Geoff’s post today at Buzz Bin, co-authored and cross-posted by Jason Falls, offers a lot of useful information on word-of-mouth marketing.)
Shel Holtz today is talking about Uttrerz, a site that lets you “share a thought impulsively by recording it over the phone. The recording is saved to a profile where those who choose to follow you are notified that you have a new Utter.”
I read Shel all the time, in part, because he keeps me abreast of the cool new stuff. But his post has me wondering if all this micro-messaging on Twitter, Seesmic, Utterz, et. al., has pulled some of our thought leaders away from the in-depth conversations — you know, the kind you used to find on good old-fashioned blogs.
It’s so much easier to just utter and tweet.
I hope the bloggers I cite here don’t take offense. They’re on my feeder because I learn from their insights. But lately I’m just not seeing as much substance in the “lessons” that any of us post. And because I’m a teacher, this worries me.
Something tells me this post, like the one before it, won’t spark much conversation. I tell you, we’ve lost our wind.
Artwork is from the Prints & Photograph Division of the Library of Congress in is titled, “Becalmed in the Bering Sea.”