I’m not known as a “linker,” and most readers will question my credentials as a “thinker” as well. But take a few minutes to check out the info here. One will have you rolling on the floor, the other two will get you thinking about what we do and how we do it.
New Media Douchebag. This hysterical 2-minute video pokes fun at the denizens of Web 2.0, of which I am one. Don’t click if you take yourself too seriously. You’ve been warned. Hat tip, Scott Monty, who offers useful commentary with the clip. (Update: I’ve added the video below for your convenience. And here is the link to the creators.)
Passive voice rules! Yep, this little morsel comes, via boingboing, from Web usability guru Jakob Nielsen (full article). Seems that active voice isn’t always the answer in the online world. You can bet that journalism professors across America are downright suicidal. Hat tip to Jim Horton, the brightest linker AND thinker in the PR blogosphere.
Are professional associations relevant? Catherine Arrow raises the question, then challenges associations with a prescription for success in a connected world. Let’s hope PRSA leadership checks out this post. While you’re there, cruise around PR Conversations, a blog with international focus that’s growing in both readership and importance.