OK, only half of the old white guys in the GOP presidential debate last night wore red power ties. John McCain went with power stripes. But all 10 wore blue or grey suits, the uniform of the corporate boardroom.
I’m not surprised. Back when I prepared clients to step before the TV cameras, I cautioned them to dress conservatively. Make sure YOU are the message, not your clothing or your jewelry. Blue suits work. Bling doesn’t.
I believe the old saw that a picture is worth a thousand words. But in this AP photo, borrowed from a collection I found here, I can only think of one word: Boring.
This photo say the GOP candidates march in lockstep. Does this make sense given the president’s popularity ratings? And aside from Rudy G, who said it would be OK if the Supreme Court upholds Roe v. Wade, the message of the GOP candidates is pretty much “same old, same old.”
Blue suits and power ties simply reinforce the words.
I’m not making a political statement here, just an observation about visual communication.
I kinda like Rudy Giuliani. McCain lost me long ago when he sold his soul to the likes of Jerry Falwell. As for the other 8, they all look the same to me. Maybe they should change their ties.