Just when you think the corporate stiffs have their shorts wound way too tight, one of them surprises you. It’ll take you less than 4 minutes to watch this clip from Kodak — a case study in how big organizations are connecting via YouTube — and entertaining us in the process.
The description says “Winds of Change” was created to help motivate the troops inside Kodak. But it was such a hit in-house that they opted to release it to the world. So far it’s drawn almost 160,000 views.
The actor in this video is reminiscent of the Howard Beale character in the 1976 film, Network. He’s funny and outrageous. But the message comes through loud and clear, even as you chuckle. Count me among those who perceived Kodak as a corporate behemoth that lacked the creativity and adroitness to compete in a digital world. Remember, these are the same folks who gave us the disc camera back in ’82!
Kodak’s video changed my perspective, telling me a whole lot about the company’s recent innovations — and maybe just a little about its changing corporate attitude. I watched. I enjoyed. Now I pass it along. Viva viral marketing!
The clip also tells me that at least some of the suits sitting around executive row in Rochester have loosened up. And it is high time! Whataya say we all celebrate with another famous Rochester brand? Let’s grab a 6-pack of Genny Cream.
Finally, a special thanks to my online maven and Kent grad, Dino Baskovic, for sending this link in an email titled: “Blog Post?” You don’t think I find all this crap on my own, do you?