It’s been almost a week since the blog Consumerist told us about the latest fake blog, or “flog,” this one masterminded by McDonald’s and its PR firm. This morning’s OnLine Media Daily offers more details if you need them. Did you notice how little attention this second wave of deception generated?
If nothing else, the story shows us the importance of being first! The Edelman-Walmart mess, written about here and everywhere last month, stole the headlines on the “flogging” issue. Blogs that lie to us aren’t big news anymore. Ho hum!
Ya gotta worry about the long-term consequences for the blogosphere, where trust and transparency rule. I’d like to move on from this whole mess, but I’m not sure we can.