‘Fake blog’ accusations focus on Edelman. Say it ain’t so, Richard!

International social media champion Edelman Public Relations finds itself the target of accusations it created “a phony blog” as a front for client and retail giant WalMart. I heard about it from a colleague who passed along this item from Online Media Daily. Arrived home a few minutes ago (8:45 EDT) and have been unable to find a response on the Edelman website, or any of Edelman’s numerous bloggers.

Is this a hoax, or am I the only one horrified by what the story presents?

Not only has Edelman been a huge blog booster. CEO Richard is leading the way in worldwide discussions of corporate social responsibilty and transparency. I talked up his Monday post on CSR to everybody I know telling them, “This guy really gets it.”

Top Edelman blogger Steve Rubel has been silent since 10:45 this morning. That would be about the time things hit the fan in New York. The world’s waiting to hear from you guys. And of all people, you know the blogosphere doesn’t sleep.

Remember the good old days when we had 24 hours to formulate our crisis plan?

7 Responses to ‘Fake blog’ accusations focus on Edelman. Say it ain’t so, Richard!

  1. Tim says:

    You would think someone as competent as Edelman would have crafted a better plan. Getting good help is so difficult.

  2. […] Toughsledding: International social media champion Edelman Public Relations finds itself the target of accusations it created “a phony blog” as a front for client and retail giant WalMart … Arrived home a few minutes ago (8:45 EDT) and have been unable to find a response on the Edelman website, or any of Edelman’s numerous bloggers. […]

  3. […] The Wal-Mart Bonuses. I about fell over when I heard our old friend Big Wally is doling out $500 million in bonuses, most of it to hourly workers. Isn’t this the same company demonized by Barbara Ehrenreich in her populist book “Nickeled and Dimed”? The same company held up to ridicule in the “The High Cost of Low Price”? The same company that, in partnership with Edelman, pioneered the “flog”? […]

  4. […] magazine’s David Kirkpatrick quizzed Richard about his firm’s missteps involving WalMart. Edelman called the WalMart RV tour a “learning experience for all of us that shows we still […]

  5. […] taught the ethics lesson on social media. Most of us learned it in October of 2006, courtesy of “Walmarting Across America.” But deceptive online campaigns have been soiling corporate reputations for a good while now. […]

  6. […] Across America.” The story became instant folklore in the 2.0 digital world of PR and marketing. I wrote about it here – three years ago […]

  7. […] And what IS going on seems, well, a bit stale and contrived. It has me longing for the days of the Edelman-Walmart scandal or the once-edgy essays of […]

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