At least that’s what this blog is worth. A buck fifty-five per post.
ToughSledding finally earned me some money last week — a $546 annual raise. Not much, but it’s cold, hard cash. Real ROI. Read the rest of this entry »
In the PR classrooms at Kent State, we like to “make it real.” We use real-world examples in class discussions and real-world clients for class projects. Students create real-world portfolio materials and they operate under real-world deadline pressures. Our faculty are senior professionals who once labored in the real world of public relations.
Part of Kent’s “real” experience is a capstone course called PR Campaigns. For the past 7 years, real-world clients — some of them Fortune 500 companies — have put up real-world money to sponsor the class. In exchange for a $5,000 donation, clients work with student teams who complete to develop a winning PR plan to meet their needs. The students benefit; the client benefits; the profession benefits.
So you can see why the dust-up at Hunter College earlier this month surprised me a bit. How could a class so similar to our own go so wrong? In a nutshell, a class of PR students at Hunter, using $10,000 donated by the Coach handbag company and the International AntiCounterfeiting Coalition (IACC), launched a clever, albeit deceptive, campaign to fight product knockoffs. It was a challenging project, and I’m certain my own students would have enjoyed working on it. Read the rest of this entry »