OK, this is a little self-serving, but if I don’t post the link, you might not see it. Honored to be the featured “thought leader” over at Bulldog Reporter’s Daily Dog this week. Thanks to Roxanna Guilford-Blake for asking great questions that helped me sound coherent.
Millennial post is a tough act to follow
April 24, 2010Last week’s post about the Millennials taught me a lesson.
The post shattered records for single-day traffic five times. I’m flattered by the attention, but I know it’s probably a one-time thing.
I don’t do posts outside my realm. I just stumbled onto a hot topic. Lots of folks liked it, I guess, and the conversation continues. Read the rest of this entry »
Dear Millennials: Your parents lied to you
April 20, 2010You’re wonderful, sweetie. Just keep working hard and you can be anything you want to be. Great job! (soccer mom, 1992)
I’ve spent the past 15 years teaching and coaching the kids known as Millennials. Some call them GenY. I call them the “self esteem generation.” Millennials were raised by parents who showered them with praise and awarded them athletic trophies for just showing up. Their lives were over-programmed, their parents hovering.
Then they went to college. Read the rest of this entry »
Kent State takes a digital focus in Week #12
April 12, 2010When you teach college courses, you count weeks. This is Week #12 of the spring semester, which means students and faculty are near maximum stress levels and, I hope, maximum productivity.
So it’s refreshing, during a crazy week, to welcome three hi-profile guests from the digital world. They include Chris Barr of Yahoo!, Phil Gomes of Edelman Digital, and Kyle Lacy, author of “Twitter Marketing for Dummies.” Read the rest of this entry »
Are PR pros tomorrow’s journalists? Ike Pigott explains the ‘embedded reporter’
April 8, 2010I asked my students this week how news of the West Virginia mine disaster might have sounded if prepared entirely by the PR firm for Massey Energy, the mine’s owner.
Would we have learned about the 100+ safety violations at Upper Big Branch this year alone? Would we know about Massey’s environmental record in strip mining? Would the CEO’s arrogance toward the media have been highlighted? Probably not. But thanks to an independent news media, we’re getting a more balanced story.
Now, imagine a world where the mainstream media no longer have enough journalists to cover the news? Yeah. I know. We’re already there, aren’t we? But stick with me.
A thoughtful essay by Ike Pigott has me wondering and worrying about “The future of journalism.” The post scares me because it presents an all-too-real scenario. Read the rest of this entry »
Can a campus radical make it in PR? Not a problem!
April 6, 2010I admired campus radicals back in the day. These long-haired, sandal-sporting, granola-chomping freaks sounded the alarm that eventually ended a war in Southeast Asia. And along with all that social justice came the sexual revolution, a welcome development to any young man coming of age in the late 60s.
By the time I got to campus in ’71, the protests were pretty much over. Hippie attire and hippie lifestyle were mainstream by then, but most of the passion was gone. Being a “hippie” in the 70s was more about rearranging brain cells than rearranging the world order.
Campus-radical wannabes learned that social movements seldom pay the rent. So we cut our hair and went to work for “the man.” Read the rest of this entry »

Posted by Bill Sledzik 



