Even before I posted yesterday’s story, gunsmith Doug Warren had decided to cancel his relocation plans. Read the details here if you’d like — but do it in the next 7 days, before our local paper moves the story to its pay-per-view archives. (Arrgh!)
Said Warren as he packed it in:
The concerns of the people were unfounded, but they exist and we’re in business. Right now, all the stuff that is going on is a distraction. We need to get back to work.
As I said last night, cases like this one make teaching public relations a lot easier, even if they do make running a legitimate business a lot harder at times. I’m sorry Warren lost this battle, but it sure gives me a great illustration to use in my classes for the next few years.
The Warren case demonstrates how a vocal group of antis can achieve desired outcomes with a quick and highly visible action, even when their argument is 100% emotional. The case also underscores a lesson about issue anticipation. Warren got bushwhacked, and he shoulda seen it coming.